About the Director & CEO
Sabrina Samuels founded Beckman Etiquette in 1982 in Northern California. Over the years, she has taught image enhancement, social and professional etiquette and protocol, life coaching and many other pertinent life skills. Dubbed by the media as "The Etiquette Guru," her teaching resonates with her students for life.
Sabrina Samuels has been an invited guest speaker for many events including the Women & Business Expo in Riverside, CA., Hyatt Regency Hotel in San Francisco, Rosen College, Clorox Company, Boy Scouts of America, Soroptimist International, the Department of Health and Women Who Lunch (hosted by Orange Appeal Magazine in Orlando, FL). Sabrina's words of self-awareness, self-esteem, and other topics taken directly from her program continue to be heard loud and clear. Sabrina has produced major designer fashion shows for prestigious organizations such as; The Delta Sigma Theta Sorority and the Jack & Jill Organization. Sabrina hosted her own cable talk show on two channels in several cities in Northern California for over ten years. Sabrina also produced major Professional Women's Seminars through her company. For more references, please see the "News Clips and Clients" page.
Sabrina gives to many charities with both time and money. She is a member of the Screen Actors Guild, the Central Florida Women's League and Outstanding Women of America and is the former First Lady to past International Association of Chiefs of Police President, Chief Joseph Samuels, Jr. (ret). Sabrina has one son Joseph V. Samuels III, who is an entrepreneur. Ms. Samuels also has two delightful granchildren: Kennedi Alyce and Logan Victoria.
Sabrina would like to humbly thank God and the many people who mentored her and helped her to become the successful women she is today. It is true: we do drink from wells we did not dig. To God be the glory!
For more information, please contact us.
