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About the Director & CEO
Sabrina B. Samuels is a modern day renaissance woman. From the runway to the board room, Sabrina's career spans over three decades, and she continues to be a leading expert for the self-improvement of women and men of all ages. Dubbed by the media as "The Etiquette Guru" her teaching resonates with her students for life.Sabrina Samuels founded The Beckman Company in 1981 in Northern California. Over the years she has taught image enhancement, social and professional etiquette and protocol and many other pertinent life skills. Please see our Girls' & Ladies' program, Girls' & Boys' Etiquette program and Corporate program.
Sabrina is also a former host of her own cable talk show in Northern California "The Sabrina Samuels Show," and Sabrina has undoubtedly practiced what she preached; using her show as another platform to inspire others. As an invited guest speaker at major conferences her words of self-awareness, self-esteem, and other topics taken directly from her program continue to be heard loud and clear.
Sabrina gives to many charities with both time and money. She is a member of screen actors guild, the Central Florida Women's League and is the former First Lady to past International Association of Chiefs of Police President; Chief Joseph Samuels, Jr. (ret). Sabrina has one son Joseph V. Samuels III who is an entrepreneur. Ms. Sabrina is also Grandmother to Kennedi-Alyce Samuels. Sabrina is the CEO of a Christian based business. For more information please call 407-876-0306 or click here to view news clips about The Beckman Company.